Be present where buyers ask each other, and where AI models learn.
Authentic comments and posts in the subreddits and communities where your category is discussed, written for the thread and posted from unique aged accounts. Reddit threads now rank on page one of Google for most product questions and are among the most-cited sources in AI answers. You pay only after a placement has stayed live for seven days.
The thread is the new review page.
Search for almost any "best tool for" or "is this worth it" question and a Reddit thread sits near the top of Google. Ask the same question of ChatGPT or Gemini and the answer leans on those same threads, because community discussion is one of the largest and most trusted sources the models learn from. For a buyer, a thread where real people compare options is more convincing than any vendor page.
Community marketing puts your brand into those conversations accurately and in the right voice. It complements link building and PR: those earn the editorial pages the engines cite, and community presence earns the peer validation that sits beside them. Brands that appear in all three places are the ones the engines recommend without hedging.
of placements survive the seven-day hold across our campaigns, trailing twelve months. The number that matters most, because a removed comment helps nobody. The complete guide to Reddit marketing without getting banned.
What you buy, and what it costs.
Two units, two prices, no retainer. You see the live link for every placement and are charged only once it has stayed up for seven days.
A reply inside an existing thread where your buyers are already asking the question. Written to the thread, not pasted from a script, and posted from an account with its own history. The most efficient unit: it rides a thread that already ranks and is already cited.
A new thread in a targeted community, framed as a genuine question, comparison or write-up that your product belongs in. Posts draw their own comments and keep ranking in Google and surfacing in AI answers for months.
Before anything is posted: the communities where your category is discussed, the recurring questions, the tone each one tolerates, the moderation rules, and the brand lines we will not cross. Delivered within two days of the brief.
How a placement earns its fee.
First placements go live within 24 to 48 hours of the brief. The seven-day hold is the whole point: the community decides what survives, and you only pay for what does.
A fifteen-minute call, then a community map with the threads and questions worth answering.
Each placement goes out from a unique account with its own history, IP and activity. No account is reused across clients, and nothing reads like an ad.
You get the live link the day it posts. We watch it. If a moderator removes it before day seven, it is struck from the invoice.
Twice a month, only the placements still live past day seven, with a tracker showing thread, community, upvotes and the Google rank of the thread.
Questions we hear from marketing teams
Why does Reddit matter for a brand now?
Two reasons. Google now ranks Reddit threads on the first page for a large share of product and comparison searches, so buyers read them before they visit a vendor site. And the large language models behind ChatGPT, Gemini and Claude are trained on, and retrieve from, Reddit discussions, which makes those threads a direct input into which brands get recommended. A brand that is discussed accurately in the right threads shows up in both places.
What does pay per published comment mean?
You pay only when content stays live on Reddit for seven or more days. Comments are $80, posts are $110. If a moderator removes a placement within the first week it is struck from the invoice, and you get the live link as proof either way.
Will the accounts get banned?
Every placement uses a unique aged account with its own history, IP address and activity pattern, and no account is reused across clients. Comments answer the actual question and mention your product only where it is the honest answer. Subreddit rules are mapped before the first post. Across our campaigns, more than 98 percent of placements survive the seven-day hold.
Which communities do you work in?
Any subreddit or community where your buyers ask questions: software, finance, marketing, small business, developer, consumer and industry-specific communities. We map the threads and recurring questions in your category first, then place where the conversation already exists.
Is there a minimum?
No. Start with a handful of placements. Most clients scale once they see which threads send traffic and which prompts start naming them, but nothing locks you in.
Start with a pilot. Judge the quality yourself.
Tell us the pages you want to rank and the prompts you want to be named in. We reply within one business day with a scoped plan, and you pay only for what goes live.