Be the brand search engines and AI assistants name first.
Model Marketing earns the third-party coverage, links and community presence that Google, ChatGPT, Gemini and Perplexity trust when they decide who to recommend. Eight-plus years, every industry, and you pay only for what goes live.
AI assistants recommend the brands the rest of the web vouches for.
When a buyer asks ChatGPT, Gemini or Perplexity which product to choose, the answer is assembled from pages the engine trusts. Most of those pages belong to publishers, reviewers and communities, not to the brands being compared. A brand that only publishes on its own site is arguing its own case to a judge that has already moved on to the witnesses.
Third-party articles, "best of" listicles and community threads are the witnesses. Earning a consistent presence on them is now the single most reliable way to be named in AI answers, and it lifts classic search rankings at the same time. In engagements we track, brands we have placed in third-party articles, guest posts and listicles have seen AI citations rise by roughly 70 to 80 percent on the prompts where those articles are cited.
of AI citations go to third-party media, communities and institutions rather than brand-owned pages, and on ChatGPT more than half do (Profound, 11.8 billion citation data points, 2026). Read the guide on how AI engines choose what to cite.
One programme, four ways in.
Each service earns a different kind of third-party page. Most clients run two or three together, because the engines reward brands that show up everywhere a buyer looks. Compare all services.
Link building
Guest posts and link insertions on publications that pass our eight-point vetting bar and a ninth most agencies skip: whether AI engines already cite the site.
Digital PR
Earned coverage in technology, business and trade media, built on original data and founder expertise. The pages AI engines cite most, and the hardest for competitors to copy.
Reddit and community
Authentic presence in the threads buyers read and AI models learn from. Billed only after a placement has stayed live for seven days.
AEO and GEO
Audit how every major engine answers your category, restructure the pages they pull from, and track citations month by month.
Trusted across industries.
The method is the same in every sector; the pages buyers trust are not. Pick an industry to see where we earn mentions for brands like yours, and who we already work with there.
SaaS
Buyers shortlist software from review sites, comparison listicles and developer threads long before they open a vendor's site.
Where we earn mentions
- Software review and comparison sites
- "Best tools for" listicles
- Technology and developer press
- Product and developer communities
Clients in this sector
Fintech
Money decisions run on trust, so buyers and AI assistants lean hard on established finance media and comparison pages.
Where we earn mentions
- Personal and business finance media
- Comparison and "best of" roundups
- Payments and banking trade press
- Finance communities on Reddit
Professional services
Firms are chosen on reputation, and the pages that build it are trade titles, expert commentary and directories.
Where we earn mentions
- Industry trade publications
- Business and leadership media
- Expert commentary in the press
- Firm directories and review platforms
Consumer apps
People pick apps from roundups, recommendations and threads, and so do the assistants they ask for one.
Where we earn mentions
- "Best apps for" roundups
- Lifestyle and technology media
- Reddit and community threads
- Newsletters
B2B services
Procurement teams look for proof before they call: buyer guides, vertical trade press and case-based articles.
Where we earn mentions
- Vertical trade publications
- Buyer guides and comparison pages
- Business podcasts and newsletters
- Supplier and partner directories
Manufacturing
Industrial buyers, and the AI assistants they now ask, find suppliers through trade press, directories and export publications.
Where we earn mentions
- Industrial and materials trade press
- Supplier directories and B2B marketplaces
- Export and trade publications
- Engineering and procurement communities
Clients in this sector
- SM Polymers
- Sudarsshan Pollyblends
How an engagement runs.
No long onboarding and no retainer. A fifteen-minute call, a plan within two days, and placements going live inside the first month.
We audit where your category is discussed and cited today: the publications, listicles, communities and the prompts buyers type into AI assistants. You get a prioritised target list.
Our writers and link builders pitch and place guest posts, PR stories and community threads, one site at a time, every site vetted before a word is written.
Every live URL lands in a shared tracker the week it publishes, with domain rating, traffic, anchor text and how often the site is cited in AI search.
Monthly reports show referring-domain growth against competitors and AI citation share by prompt. Placements are permanent, so results stack.
Publications we pitch for clients.
Across 10,132 publications reached, our relationships run from tier-one technology and business press to the trade titles and newsletters that matter inside a single industry. Tier-one outlets are targeted, never guaranteed; the vetted mid-tier is where most of the volume and most of the AI citations come from.
Every placement is permanent, dofollow where editorially allowed, and replaced free if it is ever removed within 12 months.
What clients say.
First names and roles only, at their request.
"Guest posts they placed are still driving traffic eight months later. Real sites, real backlinks. Worth every penny."
"Our brand now shows up in ChatGPT responses for our key queries. No traditional SEO agency even talks about that yet."
"We tried Reddit marketing ourselves and got banned in a week. They have run our campaigns for six months with zero issues."
Questions marketing leaders ask us first
Straight answers on how search engines and AI assistants decide who to recommend, and what it takes to be on that list.
How do ChatGPT, Gemini and Perplexity decide which brands to recommend?
AI assistants build answers from the pages they trust, and most of those pages are not brand websites. Independent research across billions of citations shows that over four in ten AI citations go to third-party media, communities and institutions. When several trusted publications, listicles and community threads describe a brand consistently, the engines treat it as a safe recommendation. Our work is to earn that third-party footprint through guest posts, digital PR and community placements, and to make the brand’s own pages easy to quote.
Does link building still matter in 2026?
Yes, and for two reasons now instead of one. Links on relevant, editorially run sites remain one of the strongest ranking signals in Google. The same placements are also the raw material AI assistants read when they decide which brands to name. A guest post on a publication that ChatGPT already cites does double duty: it lifts rankings and it puts the brand inside the answer.
What is the difference between SEO, AEO and GEO?
SEO (search engine optimization) earns rankings in traditional search results. AEO (answer engine optimization) makes a brand’s content the direct answer in featured snippets and AI overviews. GEO (generative engine optimization) earns mentions and citations inside answers generated by ChatGPT, Gemini, Perplexity and Claude. The three overlap heavily: the same third-party authority, clear structure and consistent brand facts drive all of them, which is why we run them as one programme.
How fast will we see results?
Reddit and community placements go live within 24 to 48 hours. Niche link insertions land in 7 to 14 days and guest posts in 2 to 4 weeks. Digital PR campaigns run 4 to 8 weeks. Measurable movement in AI citations and rankings typically shows within 30 to 60 days of placements going live, and compounds from there because every placement stays live.
Is this safe for our brand?
Every site passes an eight-point vetting bar before we pitch it: real editors, real organic traffic, a clear topical fit, no sold-link footprints and no toxic outbound links. We never use private blog networks or sites that sell links openly, and the agreement says so. If a link is ever removed, we replace it free for 12 months.
How is pricing structured?
Per live unit, with no retainer and no minimum. Guest posts, link insertions, Reddit placements and PR placements each have a published price, and bundles combine them at a discount for brands running a full programme. You are billed only for what goes live, twice a month, month to month with 30 days’ notice. The full rate card and bundles are on the pricing page.
Start with a pilot. Judge the quality yourself.
Tell us the pages you want to rank and the prompts you want to be named in. We reply within one business day with a scoped plan, and you pay only for what goes live.