Earned coverage that gives your authority a reason.
Data-led stories, expert commentary and founder narratives placed with journalists and editors across technology, business, trade and national media. Billed only when the article is live and linking to you. Earned media is the category of page AI assistants cite most, and the hardest for a competitor to copy.
The pages AI assistants trust most are the ones you cannot write yourself.
When a buyer asks an AI assistant which vendor to shortlist, the assistant leans on independent sources: a news article that quoted your data, a trade publication that reviewed your product, an analyst's listicle that ranked you. Your own website is read too, but it is read as a claim, not as evidence. Earned media is evidence.
That is why digital PR has become the highest-leverage authority work a brand can do. One story picked up by eight publications creates eight independent pages that say the same thing about you, and the engines reward consistency across sources above almost everything else. In engagements we track, brands we have placed in third-party articles, guest posts and listicles have seen AI citations rise by roughly 70 to 80 percent on the prompts where those articles are cited.
difference in AI citation frequency we have measured between two publications of the same domain rating. We pitch the one the engines already read. The complete guide to digital PR.
What you buy.
Two ways to engage. Both are billed only once coverage is live and linking to you.
An original survey, proprietary dataset or analysis of public data turned into a story journalists want to run. Includes research design, data collection or analysis, a report asset for your site, a media list of 150 to 300 relevant journalists, personalised pitching, follow-up and syndication outreach. Floor of six unique DR 60+ linking domains; typically eight to twelve.
A single article on a target publication, earned through expert commentary, a founder story or a reactive pitch on a story already in the news. Useful for filling gaps between campaigns or for a launch moment.
Coverage tracker with every live URL, DR and estimated readership; a monthly report showing new referring domains and AI citation share by prompt; syndication outreach to pick up secondary coverage; and repurposing of each story into formats your own channels can use.
Publications we pitch.
Across 10,132 publications reached, from tier-one technology and business press to the trade titles and newsletters that matter inside a single industry. Targeted, never guaranteed.
The vetted mid-tier is where most of the volume and most of the AI citations come from. A story that lands in eight trade titles usually moves citation share more than one national mention.
How a campaign runs.
Four to eight weeks from brief to coverage, with a weekly check-in and a shared tracker from day one.
We find the number or the take nobody has published yet, from your own data, a survey we run, or public datasets analysed in a new way.
A report page on your site, charts, and a press kit. The asset is what journalists link to, and it keeps earning links for years.
Personalised pitches to a hand-built list of journalists who cover your beat, with follow-ups timed to their publishing rhythm. No mass blasts.
Live articles land in your tracker as they publish. We then pitch secondary outlets that cover the first wave, which is where the floor of six domains usually becomes twelve.
Questions we hear from marketing teams
What is digital PR, and how is it different from link building?
Link building places your brand in articles that are written for the purpose, on sites we have vetted and pitched. Digital PR earns coverage that a journalist chooses to write because the story is newsworthy: an original dataset, a survey, an expert take on a trend, a founder’s story. PR placements are fewer, harder to get and more valuable: they land on higher-authority publications, they bring readers, and they are the kind of page AI assistants cite most heavily. Most programmes run both: link building for cadence, PR for peaks.
Can you get us into TechCrunch, The Verge or Wired?
We pitch them, along with Forbes, Entrepreneur, The New Stack, InfoWorld, SD Times and the leading newsletters and trade titles in your category. Tier-one outlets are targeted, never guaranteed, because no honest agency controls an editor’s decision. What we guarantee is the floor: a data-led campaign delivers at least six unique DR 60+ linking domains or you are not billed in full.
What makes a story newsworthy enough to earn coverage?
Journalists cover what their readers have not seen before: a number nobody has published, a trend quantified for the first time, a strong expert opinion on something in the news, or a human story with a surprising detail. We build campaigns around original data you already have, surveys we run, or analysis of public datasets, and we write the pitch the way the journalist would write the headline.
How long does a campaign take?
Four to eight weeks from brief to first coverage. Week one is the data and angle, weeks two to three are asset production and pitch list, and coverage lands from week three or four onward, with syndication outreach continuing for a further month.
Why does earned media matter for AI search?
Independent research across billions of AI citations shows that over four in ten citations across engines go to third-party pages rather than brand sites, and on ChatGPT more than half do (Profound, 2026). A news article about your data or your product is precisely the kind of source the engines quote. In our tracked engagements, brands placed in third-party articles have seen AI citations rise by roughly 70 to 80 percent on the prompts where those articles are cited.
Start with a pilot. Judge the quality yourself.
Tell us the pages you want to rank and the prompts you want to be named in. We reply within one business day with a scoped plan, and you pay only for what goes live.